{"title":"Collection Ø","description":"\u003cp\u003eCOLLECTION Ø [ An Homage to the people who helped me get to a place in my life where I could rebuild. Who helped me gain positivity in my life. Who helped support the journey from top to bottom. Nerdy daveo,  Ms KF, big man ryley, and of course BC. Brandon Calestagne. Who I dedicate my new beginning to. Thank you to everyone. Lets all show the world what happens when you return to ZerØ. \u003c\/p\u003e","products":[{"product_id":"zero-back-to-our-roots-signature-hoodie","title":"ZerØ - \"BC\" Back to our roots Signature hoodie","description":"\u003cp\u003eBefore the noise. Before the image. There was the beginning.\u003c\/p\u003e\u003cp\u003eThe “BC” hoodie stands for Back to our Roots — a return to discipline, simplicity, and the core of who you are without distractions. This piece strips everything down to what matters: purpose, identity, and foundation.\u003c\/p\u003e\u003cp\u003eThe signature Zer0 design keeps it minimal, but intentional. Every line, every placement reflects the idea of rebuilding from nothing — because real growth doesn’t come from adding more, it comes from refining what’s already there.\u003c\/p\u003e\u003cp\u003eThis isn’t about going backwards. It’s about resetting correctly.\u003c\/p\u003e\u003cp\u003eDetails:\u003c\/p\u003e\u003cp\u003ePremium heavyweight cotton blend for structure and durability\u003c\/p\u003e\u003cp\u003eClean Zer0 signature graphic with “BC” mark\u003c\/p\u003e\u003cp\u003eRelaxed, everyday fit built for comfort and presence\u003c\/p\u003e\u003cp\u003eMinimalist aesthetic designed to go with anything\u003c\/p\u003e\u003cp\u003eMade for those focused on growth, not attention\u003c\/p\u003e\u003cp\u003eZER0 — Start from nothing. 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